Humanitarian Action Works: VOICE launches EU-wide communications campaign!

VOICE has launched Humanitarian Action Works, a collective communications campaign developed with VOICE members to reinforce public understanding and trust in humanitarian action at a time of growing needs, increasing pressure on funding, and rising misinformation targeting the humanitarian sector.

The campaign highlights, in a clear and human way, that humanitarian action delivers real, tangible impact for people affected by crises, from access to food, healthcare and water, to safety, protection and dignity. Through storytelling, visuals and concrete examples, the campaign aims to make humanitarian action more visible, relatable and credible to wider public audiences across Europe.

Humanitarian Action Works is built around three complementary pillars:

• Real People, Real Impact – human stories from affected communities and frontline responders

• Humanitarian Action is a Lifeline – Because Every Life Has Equal Worth

• Humanitarian Action Works — and Underfunding Has Consequences

The campaign will roll out progressively across VOICE and members’ channels from 11 February, with additional content added in the coming weeks.

To support coordination and amplification, VOICE has created a shared, view-only Trello board where campaign materials, key messages, visuals and the publication calendar are gathered. VOICE members and partners are invited to browse, use and amplify the content according to their own communication priorities.

Access the campaign board here: https://trello.com/b/fT4y7b0i/humanitarian-action-works-voice-campaign